Marketing Communications/PR lead

Tooba Dilshad is the Marketing Communications and Research Associate at the Human Relations Institute & Clinics. She handles all things PR and social media. She is also a part of the psychology research team at HRI&C and supports with documentation and presentation.

Tooba holds a B.A. in Strategic Communications from Seattle University, United States. She has a background in health and social impact PR, having worked at Weber Shandwick in Seattle, WA, with clients such as the Bill & Melinda Gates Foundation and Lead2Feed. She has also worked as a research assistant, exploring international and cross-cultural styles of communication in international college students in the US.
Her interests lie in the utilization of public relations, new media, and communication techniques by mental and physical healthcare organizations in building awareness of their mission, values, and services, as well as bringing about social and cultural change. Particularly exciting to her is the power of digital reach in increasing access to healthcare/support resources for underserved, minority, and refugee communities given the political and social climate around the world.